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61

Organic Tampons Super Plus

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 51Conversion 98Competition 48Returns 99Price range 69Avg price 86Brand share 14Review moat 49Quality gap 50

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.36

avg listing price — sweet spot $15–$100

Price range

Good$7.34–$31.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$644K

$644K/yr · 205K searches

Growth

Good+22.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,585.83

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Search terms