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56

Organic Mullein

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 14Conversion 93Competition 14Returns 100Price range 95Avg price 95Brand share 24Review moat 34Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.74

avg listing price — sweet spot $15–$100

Price range

Incredible$19.90–$50.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$773K

$773K/yr · 212K searches

Review moat

Okay3,101.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Reviews