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54

Organic Evening Primrose Oil

Worth a look

Shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.

Market size 12Growth 87Conversion 89Competition 18Returns 96Price range 78Avg price 72Brand share 42Review moat 23Quality gap 47

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+90.2%

90-day search growth — must beat 0% to launch

Price range

Great$7.89–$41.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,068.13

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$46K

$46K/yr · 30K searches

Reviews