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orange wrapping paper
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,290.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.99–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$42K$42K/yr · 71K searches