49
orange ribbon
Skip itPrices mostly outside the sweet spot ($3.97–$11.74) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,379.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 209K searches
Avg price
Bad$7.22avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.97–$11.74cheapest to priciest tracked listing — scored on the share inside $15–$100