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orange plates
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.63avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$8.16–$58.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.5%90-day search growth — must beat 0% to launch
Review moat
Good882.49avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$230K$230K/yr · 216K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand