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Orange Oil Wood Polish

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A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 28Conversion 96Competition 25Returns 98Price range 70Avg price 75Brand share 35Review moat 24Quality gap 21

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.00

avg listing price — sweet spot $15–$100

Price range

Good$5.20–$38.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad6,245.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$26K

$26K/yr · 14K searches

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