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orange napkins
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Price range
Good$4.77–$27.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,744.31avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.30avg listing price — sweet spot $15–$100
Market size
Okay$133K$133K/yr · 156K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality