56
Oral B Pro 1000 Replacement Brush Heads
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.94avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 556K searches
Price range
Great$8.96–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad18,097.55avg incumbent reviews — the moat a new listing must climb