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oral b picks
Worth a lookShows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 458K searches
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$3.78–$27.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,380avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand