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Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$8.43–$38.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$542K$542K/yr · 253K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Review moat
Bad18,939.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand