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oral b clic replacement heads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good690.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Market size
Okay$210K$210K/yr · 101K searches
Price range
Okay$7.25–$18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand