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Opalite
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great467.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Price range
Good$6.00–$29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 98K searches