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Onigiri Wrappers
Worth a lookShows low returns (0.3%), but soft demand (-42.8% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$7.81–$27.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,318.59avg incumbent reviews — the moat a new listing must climb
Market size
Good$349K$349K/yr · 306K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-42.8%90-day search growth — must beat 0% to launch