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ohio state napkins
Worth a lookShows a sweet-spot price point ($21.54 avg), but a small market ($18K/yr) keeps it on the watch list.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Review moat
Great204.24avg incumbent reviews — the moat a new listing must climb
Growth
Great+94.1%90-day search growth — must beat 0% to launch
Price range
Great$8.75–$45.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 19K searches
Signals Low Review Barrier