59
odor eliminator for clothes
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.68–$32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Market size
Okay$120K$120K/yr · 66K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,875.64avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand