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Obsidian Necklace
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Price range
Great$6.07–$50.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good694.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 259K searches