39
Nose Drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good$633K$633K/yr · 232K searches
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Review moat
Bad5,695.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.16–$17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand