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Nose Better
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good$710K$710K/yr · 309K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Review moat
Bad7,204.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.76–$17.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand