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Noodle and Boo Body Wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Price range
Great$11.98–$29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$641K$641K/yr · 188K searches
Review moat
Okay1,936avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand