62
Non Toxic Dish Soap
Launch itA $2.0M/yr market growing +0.2% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 1.2M searches
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great$3.65–$51.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,646.63avg incumbent reviews — the moat a new listing must climb