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Non Drowsy Benadryl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$188K$188K/yr · 191K searches
Avg price
Okay$8.96avg listing price — sweet spot $15–$100
Price range
Bad$4.12–$17.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,811.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand