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51

No2

Worth a look

Shows low returns (0.0%), but soft demand (-7.2% this quarter) keeps it on the watch list.

Market size 37Growth 21Conversion 74Competition 26Returns 100Price range 89Avg price 95Brand share 42Review moat 24Quality gap 63

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.01

avg listing price — sweet spot $15–$100

Price range

Great$9.65–$76.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$187K

$187K/yr · 90K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,533.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

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