59
No See Um Repellent
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Great+75.2%90-day search growth — must beat 0% to launch
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.46–$35.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$189K$189K/yr · 153K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,954.33avg incumbent reviews — the moat a new listing must climb
Signals Low Review Barrier