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No Rinse Body Wash
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.40avg listing price — sweet spot $15–$100
Price range
Good$5.05–$38.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$392K$392K/yr · 277K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,081.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality