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Nicotinamide
Launch itA $904K/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.86avg listing price — sweet spot $15–$100
Price range
Great$5.86–$46.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$904K$904K/yr · 304K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad5,969.33avg incumbent reviews — the moat a new listing must climb