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New Years Plates
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great341.29avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Price range
Good$7.26–$30.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 280K searches
Signals No Dominant Brand