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New Years Napkins
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great148.59avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Growth
Great+75.7%90-day search growth — must beat 0% to launch
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$5.23–$35.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 109K searches