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New Years Cups
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+133.6%90-day search growth — must beat 0% to launch
Review moat
Great238.89avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$8.16–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$17K$17K/yr · 46K searches