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Neosporin Spray
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.24–$30.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 89K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad11,973.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality