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Neosporin Packets
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Price range
Good$3.15–$47.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$260K$260K/yr · 80K searches
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,526.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality