65
Neon Plates
Worth a lookShows a thin review moat (201 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great201.02avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$8.88–$37.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$112K$112K/yr · 112K searches