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Neon Butane
Skip itSoft demand (-7.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.19avg listing price — sweet spot $15–$100
Price range
Great$4.10–$67.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,426.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 64K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch