69
Neck Ice Pack
Worth a lookShows a sweet-spot price point ($18.39 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Price range
Great$9.28–$36.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$696K$696K/yr · 620K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,571.57avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand