65
Neck Brace
Worth a lookShows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$2.0M$2.0M/yr · 1.9M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.93avg listing price — sweet spot $15–$100
Price range
Great$6.89–$63.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Review moat
Bad7,417.77avg incumbent reviews — the moat a new listing must climb
Signals High Returns