55
Navy Blue Ribbon
Worth a lookShows searches that convert (10.0% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,505.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay$203K$203K/yr · 238K searches
Price range
Okay$3.48–$18.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.55avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality