60
Navy Blue Napkins
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Price range
Great$4.78–$59.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,661.21avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 179K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand