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Natural Vapor Rub
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.03–$34.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Review moat
Okay3,274.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 39K searches
Growth
Bad-56.0%90-day search growth — must beat 0% to launch