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natural laundry detergent
Launch itA $3.5M/yr market growing +4.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 2.0M searches
Avg price
Great$20.55avg listing price — sweet spot $15–$100
Price range
Great$8.03–$83.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Bad14,780.24avg incumbent reviews — the moat a new listing must climb