38
Natrol B12
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Good$10.10–$23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,956.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 21K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand