40
Nasal
Skip itSoft demand (-28.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.61avg listing price — sweet spot $15–$100
Price range
Great$8.65–$89.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad11,597.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 49K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-28.8%90-day search growth — must beat 0% to launch