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Nasal Rinse Salt
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Price range
Okay$5.22–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,380.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 39K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-21.8%90-day search growth — must beat 0% to launch