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Myto Tooth Powder
Skip itSoft demand (-38.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Price range
Good$10.04–$29.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good564.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 44K searches
Growth
Bad-38.5%90-day search growth — must beat 0% to launch