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Muscle Rub
Skip itPrices mostly outside the sweet spot ($4.25–$16.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 211K searches
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,533.62avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.25–$16.18cheapest to priciest tracked listing — scored on the share inside $15–$100