48
Multivitamin Without Iron
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Market size
Great$864K$864K/yr · 401K searches
Price range
Good$5.83–$35.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,557.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand