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Multivitamin Gummies
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Price range
Great$3.57–$88.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$296K$296K/yr · 353K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,085.48avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand