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Multifold Paper Towels
Launch itA $9.4M/yr market growing +7.0% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$9.4M$9.4M/yr · 1.2M searches
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$34.61avg listing price — sweet spot $15–$100
Price range
Great$11.30–$65.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,542.92avg incumbent reviews — the moat a new listing must climb