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Mullein
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.0M$5.0M/yr · 2.4M searches
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Price range
Great$8.22–$36.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,076.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.5%90-day search growth — must beat 0% to launch