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Mullein Leaf Capsules
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Review moat
Good1,381.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.05–$20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$134K$134K/yr · 78K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-19.8%90-day search growth — must beat 0% to launch