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Muira Puama
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great184.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Good$9.08–$25.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 44K searches
Competition
Bad85%top-5 click share — a locked-up shelf